CRISIS COMMUNICATION & REPUTATION RISK IN A DIGITAL AGE 2017
Conference on February 23rd - 24th, 2017
Time is at the heart of crisis communications in the digital world. It can present a major issue in the way a crisis is handled and defines a successful communications plan. Also offer consumers the chance to easily convey their negative consumer experiences, which has significantly contributed to the rise in the number and scale of potential crisis communications.
Everyone, including organizations and individuals, are vulnerable to crisis. The crisis communication landscape has changed considerably since the advent of social media and now faces more challenges than ever as the online world continues to transform. Companies and individuals are now expected to respond at the speed of light and PR professionals also have to ensure that they are confident in using all the latest digital platforms to ensure the right message gets to the right audience, at the right time.
Crisis management is a process designed to prevent or lessen the damage a crisis can inflict on an Organization and its stakeholders. The pre-crisis phase is concerned with prevention and preparation. The crisis response phase is when management must actually respond to a crisis. The post-crisis phase looks for ways to better prepare for the next crisis and fulfills commitments made during the crisis phase including follow-up information. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online.
By attending this course, you will learn best practices in crisis communication management, situation analysis, risk assessment, crisis team formation and responsibilities, protocols, and resources to be used such as crisis manuals and communication tools.
KEY BENEFITS OF ATTENDING:
By the end of the course, participants will be able to:
Crisis communication plan.
Identify the different types of crises and their aspects.
List the various principles of crisis communication.
Devise crisis management processes aimed at mitigating potential crises in their organizations.
Ability to communication both internally and externally with affiliated organizations.
Demonstrate the benefits of using the media in a crisis situation.
Effective use of social media in a crisis.
Understand who your stakeholders are and establish a notification system to be able to reach them during a crisis.
Evaluate and prioritize the dimensions involved in crisis communication management.
Analyze and interpret results achieved through crisis communication management.
>> The Use of New Media in Crisis and Reputation Management: Integrating Reputational & Brand Risk Management & Mitigation Strategies into your Business Planning with Robust
>> Practical Approaches:
Crisis Scenarios Identify Likely Scenarios that may Arise and The Next Steps to Take Using Social Media to Address the Crises.
Strategies and Tactics to Respond to Different for Social Media and Communication with Consumers and other External Stakeholders.
Using Social Media and Engage in Social Media as a PR tool and Build your Corporate Brand.
Crisis Communication Plan Improves Employee Safety as well as Company Resilience in the Event of an Emergency.
>> Best Practices:
Crisis Communication: Reputation Management Effects Using Social Media for Risk and Crisis Communication can help to Counter Inaccurate press Coverage or to Counterbalance Rumors.
Risk Communication: Working Effectively with Media.
>> Case Study: Leveraging Your CEO in Strengthening Your Corporate Reputation.