Help your organization to achieve its goals more effectively, by successfully promoting the identity and services of your firm.
Intensive Workshop on June 21st - 22nd, 2018
Today’s Effective communication is critical to your organization’s success. Many corporate and government organizations are excellent at taking action, but less confident about communicating with their various audiences.
A Strategic Communications Plan helps by organizing your communications with a written blueprint for actions and activities: what, how, when, where, and to whom you should be communicating.
When properly done, strategic communications planning takes into account all aspects of your organization’s public image. It provides criteria for making day-to-day decisions about communications, and a template against which all such decisions can be evaluated. This leads to greater focus and effectiveness.
The narrative coming out of a company must be clear. Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move on to another brand. To clarify our message, we’re going to need a serious formula that organize our thinking, reduce our marketing effort, obliterate confusion, terrify the competition and finally get our businesses growing again.
Writing a Strategic Communications Plan can be daunting. Working sessions within this seminar will help you to develop a framework for a clear plan and approach, identified what our customer wants, what problem we are helping them solve and what life will look like after they engage our products and services. This will help your organization to achieve its goals more effectively, by successfully promoting the identity and services of your firm.
Key Learning Objectives:
Clarify what you want to communicate.
Craft your message to heighten its impact and produce maximum results.
Use DNA-based methodology to build market momentum and crush the competition.
Use Message architecture framework to describe the company, with the positioning statement at the core.
Use the seven elements of the StoryBrand Framework.
Diagnose Your Firm’s Identity.
WHO SHOULD ATTEND?
*Communications professionals including:
*Corporate Communications Professionals
*Public Relations Professionals
*Media Relations Managers
CHINRINEE WEERAWUTIWONG, ACC
Executive Coach - Bangkok
Chinrinee was a former Senior Office Manager at PricewaterhouseCoopers (“PwC”) for 16 years. Chinrinee provides coaching, consulting, lecturing and organizing a workshop to executives in multi-national corporation and the general public. She has extensive experience as a consultant in executive coaching, organization development, positive organization change and transformation, personal and professional development and inner-self development.
Area of emphasis include resilience and well-being to enhance a quality of life, leadership development, facilitating cross-functional collaboration, alignment, team work, conflict management, knowledge management, innovation and transformation. Due to her believe in a life-long learning and her inspiration to initiate a social renewal, she still keep on studying and graduated in Management, Education, Medical, Therapeutic and Health Fields from many Universities and Institutions in Thailand and abroad.
Representative Client Engagements:
Coach a General Manager in HR Solution to enhance her leadership skill, communication and strategic planning for company growth. She finally recruited her new team and extend a scope of work to provide a better solution for her clients.
Coach a young Entrepreneur (3rd generation) in Electronic Industry to become a next successor (CEO) of his family business. He is now able to see the big picture of business and value the difference of his 35 years old organization.
Coach a Managing Director to develop his leadership, training skill and team performance. He is now very successful in his business and become a coach.
Area of Expertise:
Happy & Healthy Organization
Leading Innovation and Change
7 Steps to Transform Organization
>> Executive and Professional Coaching | The University of Texas at Dallas
>> Critical and Creative Thinking Program in Dialogue Processes (Generative Dialogue) | University of Massachusetts at Boston
>> The Foundations of Positive Psychology | The University of Pennsylvania
>> MA, Leading Innovation and Change | York St. John University, UK (Continuing Education)
+Appreciate Inquiry +Art Therapist +Authorized Thai Traditional Doctor
+MBTI +Music Therapist +Positive Psychology Coach +VIA Character Strength
- Associate Certified Coach, International Coach Federal
- The Institute of Coaching Professional Association
- American Society for Training & Development
- American Psychological Association
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