PLANNING AND STRATEGY MARKETING WORKSHOP & TRAINING 2019

Develop the skills and confidence to plan, create and deliver marketing strategies that align with business objectives and make the most of the channels your customers have adopted!!!

 

Workshop on February 28th  - March 1st,  2019

 

Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Get Aligned & Improve Your Marketing Planning Process. Marketing Planning Workshop is designed to quickly help your team understand and prioritize its objectives, capture ideas, share best practices, and build a practical plan.

 

Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. You will review the latest Marketing trends and thinking and learn how to apply them to your own digital landscape!!!

 

By the end of this course, you should be able to:

  • Develop and write a well thought through strategic marketing plan for your business or organization, including online and offline marketing

  • Review a wide range of marketing models and tools that facilitate better planning

  • Develop clear and business focused marketing objectives

  • Articulate a vision and goals for your brand or marketing responsibility

  • Identify the latest marketing trends, both on and offline, and how they could apply to your role or organization

  • Think more strategically in a range of marketing scenarios.

  • Developing customer-focused content

  • Planning and executing integrated B2B marketing programs and content

  • Accelerating pipeline velocity

  • How should your objectives be prioritized?

  • Who are your audiences and what are their needs and pains?

  • What does your customer want to know at each stage of their decision process?

  • What needs to be optimized?

 

WHO SHOULD ATTEND? 

  • Anyone wanting to learn how to plan and write focused and effective marketing plans.

  • Marketers from a range of environments, including product, services, business to business (B2B), government and not for profit.

  • Marketers from a range of sizes from SMEs (small to medium enterprises) to corporate.

  • Anyone with hands on marketing responsibilities, wanting to improve their theoretical knowledge, particularly around marketing planning.

 

INSTRUCTOR PROFILE:

Asst.Prof Dr. Thaneth Sirikit / Professional Instructor, Consult

 

DR. Thaneth Sirikit has vast experience in the field of Marketing and not only in the private sector, but also in the academic world. This is shown with his years of sharing knowledge across some of Thailand's well known universities, He has worked with big organizations such as SCG, Toyota Group, Nivea (Thailand), and many others. Dr. Thaneth has even created his own Marketing text books such as "Strategic Management" and "Customer Relationship Management Concept and Implementation." You can also read his articles in marketing magazines such as "Positioning" Dr. Thaneth has experiences in Marketing Management, Strategic Management, Brand Management, Marketing Strategy for CEOs and Leadership Strategy.

 

D.B.A. (Doctor of Business Administration) Marketing: Professional Instructor, Assistant Professor of Marketing, Doctor of Business Administration (D.B.A.), U.S.A.

++ Certified Professional Marketer

++ Certified Customers in ASIA Relationship Management

++ Special Instructor (Master Degree)

++ Marketing Specialist

 

STRENGTH & SPECIFIC TASK

+++ Marketing Management

+++ Strategic Management

+++ Consumer Behavior

+++ Brand Management

+++ Customer Relationship Management (CRM)

+++ Customer Relationship Experiences (CEM)

+++ Service Mind

+++ Leadership Strategy

+++ Strategic Brand

+++ Marketing Strategy for CEO

 

 

More information, please contact +662 117 3383, +662 050 8151 or email, please Click . 

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